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Anta Sports Science Laboratory Rapid Development Goals

正是这这种永不止步的理念促成了安踏的成功。我们有理由相信,安踏会在自主创新的基础上节节攀升,全力冲刺快速发展目标。我们更有理由相信,越来越多的国内企业会参与到科技创新的行列中来,打造更多含金量更高的民族品牌。.


If you say "never stop" is the ANTA promote sportsmanship, then never stop innovation is the core of ANTA brand charismatic power. "As a sports brand, must be on the sports science and technology to support and promote, as the appearance of sharkskin swimsuit on the large area of the Sydney Olympics brought the world record to be rewritten, the change of stitched football World Cup goal in 2006 the rate was elevated . Anta science laboratories are also in full force to promote the rapid development of technological innovations into the goal. "Anta Director Yang Xu Zeng says. .


,剑桥公司宣布建立“爱心互助基金”; 国内有评论认为,安踏的成功应该归功于广告战略的成功。事实绝非如此简单。近几年来,体育产业的高速发展,使得许多人开始关注体育装备的性能和科技含量 。任何一个知名品牌,都不仅仅是靠广告和营销来维持美誉和销量,技术才是领先的根本。.


This year in May, held in Chengdu, the 20th China International Sporting Goods Fair, Anta's sports science laboratory to the people all themselves. .


技术研发是产品的生命线。产品可以模仿,经营模式可以拷贝,销售和广告手段也可以照搬他人的经验。但是优秀企业和其他企业的区别就在于此。在产品的研发、生产和创新能力上,作为一个成功的体育品牌,安踏始终注意研发、锐意创新,高仿耐克鞋批发,紧紧抓住了“科技”这一发展命脉。2006 All-Star boots A11, full breathable running shoes, "core" technology series basketball shoes, 2007 CBA All-Star season, boots, A-COOL and other products are in Anta's self-developed R & D center. In 2005 established the sports science laboratory than in the extraction of CBA 180 athletes foot based on data from the first movement of Chinese mechanical foot library, to make up the gap in domestic. All this fully demonstrates China's top sports equipment Anta as brands in the product design and manufacturing strengths. .


这个实验室的工作原理是目前国内最领先的运动科技。测试者在通过一条跑道,足底压力测试仪、足底扫描仪、高速摄影仪等一系列设备就开始了测试,真实地记录和模拟测试者的脚部运动形态。这份报告不仅仅是提供了一串数据,更意味着每个人都可以按脚定鞋。这是安踏研发所取得的突破性成果。.