For special step into the Premier League as "coyote tactics" siege Adidas. .
Business News 1/19 rising to fashion as the main characteristics of the national sporting goods company tebu International (01368. .HK) announced yesterday in Hefei, the official and Premier Club Birmingham City launch of the Alliance, including Jersey, professional football kits. Tebu high-rise that does not fear the adidas football equipment in the area of supremacy, adidas also make mistakes, and tebu will use "Coyote tactics" from the mouth of ferocious competitor market share.
Yesterday, the president of the small wave and Xtep Premiership football club Birmingham City boss Yeung Chinese signed an agreement of cooperation include Xtep full campaign sponsored by Birmingham City team equipment, including competition and training use of shoes, clothes, hats, bags, socks, etc. At the same time to develop "BCFC-Xtep" series brand clothing, will also be co-operative arrangements to visit the Mainland Premier League players to play so.Small waves, said that this was the first Chinese sports brand into Europe in all five major Soccer League, at present, China's domestic sports brand in the top-level football project cooperation, still renders a blank, tebu and Birmingham City will fill that gap. ".
Birmingham City Football Club, Hong Kong-listed companies belonging to the Birmingham International Holdings Limited (02309.. HK), the company announced yesterday revealed more details of bilateral cooperation, including cooperation time was from August 2010 to May 2015, special Global companies move towards Birmingham to pay 90 million Hong Kong dollars, worth 10 million Hong Kong dollars while providing the "BCFC-Xtep" brand sports apparel, if the Birmingham City team was to participate in the Championship, Premiership, FA Cup, League Cup and League Cup finals, especially Another step to pay 800 000 to 500 million sponsorship. .
Adidas football products are always of the world, the 2006 World Cup, only one sale of football, adidas sales revenue of more than 12 billion euros, approximately 120 million Yuan, and tebu 2008 annual income is $ 28. .67, adidas football fields occupy an absolute advantage of supplies. Tebu Vice President leaves on the business news, said, this does not mean the tebu, such as domestic sports goods manufacturers absolutely no chance.
Ye Qi told reporters: "Adidas will make mistakes, as over-optimistic estimates of the 2008 Beijing Olympic Games, the sporting goods market trend in 2009 busy Adidas discount clearance stock, a discount rate of up to 3 fold, annual sales revenue has been Li Ning (02331.. HK) over. Adidas error means that domestic firms have an opportunity."That leaves, adidas is very powerful, but other companies can adopt" Coyote tactics "the market gradually eroded, football, football star and football matches on a little bit of promotion, resources, adidas is not possible to eat all of the team, Star and competitions, tebu and Birmingham City cooperation is to enter the professional football products market as a first step, tebu will more and more international first-class football team, in cooperation with the stars.
Reebok Adidas sports products, fashion one of the main platform, but the data show that three quarters of 2009, Reebok's sales fell 12%, in order to reverse the downturn, has announced the luxury fashion brand Reebok Qiaozhiema Nigeria to launch new products, Ye Qi said: "The acquisition of Reebok by Adidas after facing a fundamental problem is not the Adidas brand, after all, single-handedly nurtured, so Adidas Fengyun 'big tree ', the Reebok tree' grass' is difficult to grow. ". .
And tebu football product sales have accounted for their clothing sales 30% leaves told reporters that in addition to the introduction of professional football for Birmingham City on such supplies team uses to launch football fashion products, such as a windbreaker, casual wear, etc., he said: "football is a sport, but also a fun entertainment and fashion, tebu is in conjunction with our own entertainment marketing advantage to launch fashion football products. Football as the world's largest sports, the broad market prospects, football products will become the core business of the future tebu. "(This article source: author: Hu Jun of China).
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Step into the special citation from the Premier League want to use the "coyote tactics" siege Adidas _ NetEase Finance. .
